Walk-in retail marketing store - Your Marketing Corner

In this time of economic hardship, is your limited budget focused on seeing return on investments?  So many businesses fail because they lack the knowledge and resources for their marketing plan.  Your Marketing Corner is on your side and is ready to design a custom marketing plan that will fit your budget and help your business find its ideal clients.  We will help you uncover your business pains and needs and develop a custom solution to pains you may not be aware exist. 

Why a walk-in retail marketing store?

There are countless faceless marketing identities out there that may or may not be legitimate or able to help you with your marketing needs.  Your Marketing Corner is the first walk-in retail marketing store with a face - we specialize in you - your story, your experience, & your identity.  Walk in and meet our staff.  We want to get to know you and your business.  What are your business pains?  What are your business needs?  What is your business identity and branding?  What outlets have you utilized for your marketing and are there any untapped resources out there that could help you find more clients?  What is your niche market?

Do you have the answers to these questions?  These are some of the many questions we have for you when getting to know you and your business.  Together we will come up with correct answers and will help you develop more of the right questions to ask yourself to help your business grow. 

We are in business to grow your business.  Stop in and let us grow your business with our revolutionary walk-in retail marketing store.  The first step is admitting you have a problem!  We’ll take it from there!

Do your letterhead, print materials, business cards, and website look and feel consistent across the board?  When it comes to getting your name and brand out there, consistently branding business online and offline is very important for many reasons.  Does your business logo capture the attention of potential clients?  A first impression is one of the most important factors when it comes to hooking your customers.  Your Marketing Corner has proven repeatedly with many of its clients through progressive marketing that we are your experts when it comes to branding business online and offline.  Our designers have an eye and knack for colors, fonts, graphics, and all of the small details that demand the attention of prospects.  When you are considering a brand for yourself, consider the following key areas:

Colors are more important than meets the eye.  They appeal to the senses, not just visually, but also invoke feeling.  Branding business online and offline will ensure that where ever anyone sees your name, it will be reinforced when they see it again, and that helps build a feeling of trust.  We are experts at coordinating colors for your branding and ensure that the colors you choose or that we choose for you are complimentary and suitable for your business.  We can apply these colors and branding to all of your online and offline marketing to give you a branding makeover.
Determining your target audience is also an important step in branding yourself.  Your target audience most likely has many choices and will research your competition before they decide to give you a chance.  You only have one chance to give a positive first impression of yourself and through properly branding business online and offline; you can win your first battle.
 You want to utilize color schemes, graphics, artwork, and fonts that would appeal to your target audience and holds their interest.  If you own a fishing supply store, appeal to fishermen.  If you own a purse store, appeal to the women who would most likely enjoy your purses. 
Consistency branding business online and offline will give your business a professional personality.  Business cards, stationary, letterhead, online and offline marketing materials, websites, and every other piece of material needs to have a consistent look and feel to appear professional and will in return offer the potential customer some trust.  Visualize all the major corporations you can think of.  Branding is something they have all become experts on.  How recognizable is the Nike logo?  It’s very simple but unmistakably theirs.  Their name no longer even needs to be written for anyone to know what is being shown.
Branding is a vital component of your business’ success.  Your Marketing Corner is available for brand creation, brand makeover, or just revitalization, along with a full arsenal of progressive marketing techniques.  To learn more about building your brand through progressive marketing, click here.

Please subscribe to our feed and visit often to learn more about branding business online and offline and more marketing tips. 

While many families gather to enjoy the holiday weekend, fireworks and activities many small and medium sized business are out at festivals and local events trying to get a leg up on their competition. Your Marketing Corner is no different.

Up in Dublin we’re sponsoring a local “Blarney In The Alley” event which immediately follows the Dublin 4th of July parade. They expect about 19,000 people to attend the parade and about 30-50% of those people to browse through this festival. What a great opportunity for brand exposure. Such a great opportunity that not only are we a sponsor, but we also reserved a vendor booth and booked a band by the name of Restless Blend to help bring a “festival” atmosphere by enhancing the sense of sound.

If you’re in the Columbus Metro area be sure to come on up to Dublin and start your day with 11am parade and continue it with a little “Blarney In The Alley”.

Enjoy your Holiday Weekend.

-Eric Leslie, Your Brand Innovator

John Assaraf, mega successful entrepreneur, has helped many small business owners achieve financial freedom and success. Here are his “must-do’s” for success:

1. Everything is energy-atoms are made of energy-understand this and you will be successful.

2. Thought creates everything; it’s the most powerful force in the universe. Take control of your thoughts to manifest your dream business.Your mind is not rigid-you can change your thought process to attract success. You can override your genetic programming to facilitate your success in life and business.

3. Your mind is controlled by neural pathways and you have the ability to rewire your brain from the inside out, to pave the way for your dream business.

4. Rewire your brain using the Neural Reconditioning Process(tm) by visualizing your goals, meditating, using positive affirmations and staying connected.

5. Use your strengths. We’re all born with unique abilities, so stop wasting time fixing your weaknesses, and instead use your time reinforcing your strengths. Your journey will be so much more enjoyable when you focus on what you love to do. One of the biggest secrets there is to being successful in business, and one of the most commonly ignored, is this: Find people who
play at those things that are work for you.

-Tonya
Your Passionate President

Read The Full Article Here

To Brand or Not To Brand? Many days I run into SMB’s that have real anxiety over how they’re going to get the next job or client. For most of them, the answer BEFORE they come into our store is “I need to do more marketing”. Well I just recently had a great experience with a potential client in our Dublin, OH location that shows marketing without a foundation can be counterproductive.

A young lady who owns a custom homebuilding business was inquiring as to how we can help bring more leads into her business. A few key points I immediately had uncovered were:

Their annual gross revenue was about $350,000.

They currently book 1 job every 3 months. They’d like to increase to 3 jobs a quarter.

All of their business comes from referrals and the only advertising they have done for the business is a half page spread in a local magazine for $1500 every other month.

Once I got a basic understanding of why she came in, I immediately asked to take a look at her website (this is where many small business owners let real branding opportunities slip through the cracks). Her site had not been updated for about a year and actually had a completely different company name on it. So while she is doing a spread in the magazine, with her URL visible, they are driving people to a site with inconsistent messaging and branding.

I then asked to take a look at her business cards, and there was a picture of a hurricane as the back drop, for a home builder! They had no real brand to stand behind, no identity that they could consistently be identified with and I had no way to help them MARKET their business, until they allowed me to help BRAND their business.

Keep this order in mind when considering how to gain better exposure in your local market place - Analyze | Brand | Market

-Eric
Your Brand Innovator