While many families gather to enjoy the holiday weekend, fireworks and activities many small and medium sized business are out at festivals and local events trying to get a leg up on their competition. Your Marketing Corner is no different.

Up in Dublin we’re sponsoring a local “Blarney In The Alley” event which immediately follows the Dublin 4th of July parade. They expect about 19,000 people to attend the parade and about 30-50% of those people to browse through this festival. What a great opportunity for brand exposure. Such a great opportunity that not only are we a sponsor, but we also reserved a vendor booth and booked a band by the name of Restless Blend to help bring a “festival” atmosphere by enhancing the sense of sound.

If you’re in the Columbus Metro area be sure to come on up to Dublin and start your day with 11am parade and continue it with a little “Blarney In The Alley”.

Enjoy your Holiday Weekend.

-Eric Leslie, Your Brand Innovator